Hi guys, how’s it going? It’s been a while, right? Those of you who follow my FB page probably know that I’ve been to some amazing festival to see my all time favourite artist and although I feel a bit guilty not being online that much, I have to tell you, I had the best time ever- the whole event was out of this world, so much fun!!!
Anyway, with this brand new post of mine we won’t stay that far from music actually. I know, I know, it has the ‘shoe’ in its headline but it doesn’t mean we can’t have both, does it. Music + shoes, anyone? There’s only one brand coming to my mind- ladies and gentlemen, the one and only Dr. Martens!
I don’t have to tell you how much I adore my Docs and how much I love the brand in general for its amazing heritage, traditional values and innovative approach, most importantly though, for being a part of youth culture, for supporting music events and bringing people together, that’s what I genuinely treasure and it’s also what makes Dr. Martens unique in a way.
Having said that, Docs aren’t really the shoes you consider during your regular shopping- having a few pairs will probably be enough for a lifetime as 1) they last ages 2) let’s face it, time only works in their favour.
Therefore, when the new flag store opened in Camden last month, I wasn’t really overexcited- as much as I love my Docs, 3 pairs of heavy boots is rather enough for an adult I’m trying to be, right?
The thing is, I happened to be in the area a couple of days later so I thought I’ll pop in anyway just to browse around really. I entered the massive door and…. Oh boy… where do I start?! It was very much my Alice In Wonderland moment indeed! The coolest, most epic shop I’ve been to in my entire life (sorry M&Ms!)!
It’s just perfect in every inch, from the location in the heart of Camden Town (which is mainly associated with music and subcultures) to the building itself with its brick walls beautifully embracing the industrial heritage of the brand indeed.
One of the reason I love it so much is that the shop is truly rather huge so you’ll be spoilt for choice! Downstairs there are the most well-known models of Dr. Martens boots, sandals, platforms and bags, upstairs you’ll find mainly men’s (sport shoes included!) and t-shirts. Oh, and that cool little space where you can customise your Docs, deciding on the sole, shape, lace colour and all that jazz. I mean, how cool is that?! Wait for the best part now (and if you’re a music maniac you’re gonna go crazy exactly like I do each time I think of it!)…
What truly stole my heart is the back room downstairs which is the best flippin’ rock’n’roll museum in the city. Ever been to the Hard Rock Cafe? Think that but oh so much better! In the centre of the room there’s a real stage with genuine drum kit and amps which clearly means there are going to be some live music events in the shop !*yay*
… and the stage is surrounded by the coolest music memorabilia ever, reflecting the history of the brand and its heritage. You’ll also have a chance to learn about the production process, popular collaborations (Hello Kitty or Jimmy Choo anyone?), see the Docs which used to belong to famous people and listen to some records too!
What’s there not to love?! It really is such a fun place to be in and if you’re into music or youth tribes it’s simply a must- see you there sometime! #lovemydocs